DON RICO/
1912-1985

Morning Noon Night

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Courtesy (unknown author) on eBay.

MORNING NOON NIGHT Schaeffer 1937 1st Edition


Letter from Max Squires


Letter from Greta Frank (fashion drawing)

First edition, 1937 art photography book entitled MORNING NOON NIGHT by New York based artist and designer SAMUEL BERNARD SCHAEFFER. This photography book is very scarce with  custom two piece box.

Book consists of about 218 black and white photographs divided into three sections: Morning; Noon and Night. Almost all of the photographs are of the nude with the majority of photographs devoted to the female form. In addition, Schaeffer elevated this book beyond just a photography study by including 15 "adaptations" of photographs contained in the book by 15 different noted artists and designers working in the mediums of drawing, painting, lithography and engraving. These artists are MAX SQUIRES (Magazine cover); LEWIS C. DANIEL (Lithograph); J. GHISLAIN LOOTENS (Photograph); ROCCO PETROCELLI (Illustration in air brush); GEORG SALTER (Poster); the author himself SAMUEL BERNARD SCHAEFFER (Fabric design); JOHN SENNHAUSER (Sketch); ANTONIO PETRUCCELLI (Poster); GRETA FRANK (Fashion drawing); HIMER HIRSCHHORN (Cut-out display); DON RICO (Wood cut); ADOLPH TREIDLER (Wash drawing); JULES HALFANT (Gouache painting); ALBERT STAEHLE (Illustration) and ALBERT SCHILLER (Drawing in type ornaments).

As Schaeffer describes in the foreword: "In order to show how these photographs may be applied to any branch of commercial and fine art, I have invited fifteen artists to draw from photographs of their own selection. Then, using the identical movement shown in the photograph, each artist has made a draped adaptation from it, and created a work of his own skill and imagination."

This book is a first edition and was published in 1937 by Knight Publishers, Inc. of New York.  Book has flexible plain white cardboard covers with a full pictorial dust jacket and it has a metal spiral binding. There are 127 numbered pages which includes a introduction by Leo S. Pavelle(Pavelle Laboratories); a two page foreward by the author; a three page essay entitled "The Camera and the Artist" and finally four pages of technical data concerning the photography (all photos were taken with a Leica Ikon Contax camera and Zeiss lenses). Book measures about 9 1/2" x 12 1/4" tall (4to) and is housed in a two piece box whose cover recreates the photograph of the actual book dust jacket. Title and author's name is also printed on this box cover. A picture of the authors first book is reproduced on the dust jacket and box cover as well.

 

Samuel Bernard Schaeffer was a New York trained artist and graphic designer who designed over 200 book jackets and bindings as well as printed cottons and silks. He was also a illustrator for a number of books. He was the featured artist of two issues of the innovative 1930's graphic arts magazine PM (later A-D) and was responsible for the design of some of their issues. He authored two books.... the one and his first POSE PLEASE.

In this landmark book, the author strived to present the cause and effect of the photographic study/model and the final vision that the artist might conceive and execute from the offered study. A outstanding Art Photography book concerning the human form, artistically photographed and presented in 1937 by the artist and designer Samuel Bernard Schaeffer.

 

A scarce period book of nude figure studies by Samuel Bernard Schaeffer. There are also 15 artistic adaptations of the photographs by various commercial artists of the period.

The book is called Morning Noon Night, and was published in New York by Knight Publishers Inc. in 1937.

The nude figure studies by Schaeffer depict a family of four posing in normal, everyday domestic situations in the early morning, at midday and night-time.

The 15 black and white adaptations by artists use different types of graphic design such as lithography, drawing, sketching and wood-cut.

I am not willing to send jpegs of Schaeffer’s photographs of the family, but will send jpegs of the graphic illustrations.

Each page is approximately 12 inches high and 9 inches wide. There are 127 pages in stiff card wrappers, with photographic illustrations on the front cover. The book is held together in a spiral binding (which has not rusted). There is a short [half-inch] loss of card from the head of the backstrip. The edges of the card covers are rubbed and worn, with a slight crease to the corner of the back cover and a short closed tear (3/8”). The original owner wrote his name and date [1939] in ink on the blank inside front cover. Otherwise the book is clean and in Very Good condition.

The 15 artists are Max Squires (commercial artist‘s magazine cover), Lewis C. Daniel (lithographer), J. Ghislain Lootens (photographer), Rocco Petrocelli (illustration in air brush), Georg Salter (poster), Samuel Bernard Schaeffer (fabric design), John Sennhauser (fine artist’s sketch), Antonio Petruccelli (poster), Greta Frank (fashion drawing), Hilmer Hirschhorn (cut-out display), Don Rico (wood cut), Adolph Treidler (wash drawing), Jules Halfant (fine artist’s gouache painting), Albert Staehle (illustration) and Albert Schiller (drawing in type ornaments).

 


Wood engraving by Don Rico
(see also this version)


Letter from Don Rico

 

Last updated on 12/17/2007